Tagged: Exposure

Integral Ad Science’s Consumer Exposure Optimization Flips Ad Conversation from Impressions to Consumer Engagement

IAS’s Consumer Exposure Optimization switches the focus from ad impression delivery towards engagement through aggregated exposure. Source: https://www.econotimes.com/Integral-Ad-Sciences-Consumer-Exposure-Optimization-Flips-Ad-Conversation-from-Impressions-to-Consumer-Engagement-1135006