Tagged: Facebook

Technology

Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband

Facebook today announced that it will acquire neural interface startup CTRL-Labs, a company that makes a wristband capable of transmitting electrical signals from the brain into computer input. Remnants of Building 8 became the Facebook Reality Labs team Bosworth oversees, but only after Dugan left the company in late 2017 without much to show for her tenure outside bold brain-machine interface announcements at the company’s F8 developer conference two years ago. Read More: www.theverge.com

In What Ways Do Hotel Marketers Worldwide Think Facebook Advertising Is Most Effective? 

Metrics

Sojern’s Report on Travel Advertising for Hotel Marketers Found Facebook Most Effective

Across all six hotel segments, Facebook ads were the most popular social channel last year, per Sojern. In another poll on the digital channels that travel marketers worldwide believe work best for branding and direct-response advertising, 69% of respondents said they use Facebook and Instagram for branding, and 58% said they use these platforms for direct-response ads. Read More: www.emarketer.com

Facebook, Instagram and YouTube Ad Growth in Q2 2019*

Metrics

Newer Ad Players Instagram and Amazon Continue to Register Gains

While year-over-year spend grew by 8% on Facebook itself in the second quarter of this year, Instagram saw more than 10x the percentage growth at 85%. The percentage growth in impressions was of a similar scale of difference, with Facebook growing by 25% versus Instagram’s 208%. CPMs fell for both Facebook and Instagram, making individual impressions cheaper overall. Social media users also seem to appreciate Stories, with a Facebook IQ survey of Instagram users reporting that one-third had become more interested in a brand or product after seeing it on Instagram Stories. Read More: www.marketingcharts.com

MarTech

“Your future off-Facebook activity will be disconnected within 48 hours from when it’s received. During this time it may be used for measurement purposes and to make improvements to our ads systems.”

FACEBOOK’S NEW PRIVACY FEATURE COMES WITH A LOOPHOLE: Even if you turn off Facebook’s ability to use your browsing history for ads, Facebook will still collect that information, and it will still be connected to your account for up to two days. Even after 48 hours, the Off-Facebook Activity controls won’t actually delete your browsing data from Facebook’s servers. Read More: www.wired.com