Marketers point out that Facebook is unlikely to give its users much control over sharing their data – after all, that’s how the company is making money. Marketers preferred Facebook Groups to Facebook pages, Live videos to recorded videos, and made other little tricks so that users would get notifications of their activity. Read More: marketingland.com
President Trump has dialed back regulations in many industries, but the Facebook settlement sets a new bar for privacy enforcement by American officials, who have brought few cases against large Silicon Valley companies. On Thursday, President Trump took shots at Facebook and other social media companies, accusing them of being biased against conservatives. Read More: www.nytimes.com
Facebook is providing more insight into how it shares advertising data, with the launch of its Ads Archive application programming interface. A small group of researchers was invited to test a beta version of the API Ad Library last August, with databases created using web browser extensions that upload ad data as users browse the site. Read More: www.pymnts.com
Rumors and reports that WhatsApp would start getting in-app ads have been flying around for some time but now we have explicit confirmation from Facebook that they will be coming to the messaging platform by 2020. Several slides from the event show what appear to be ads within the WhatsApp Stories section. Read More: 9to5google.com
GOOGLE, FACEBOOK: WE’RE COMMITTED TO TRANSPARENCY: Both platform executives – Facebook Director of Advertising Research Daniel Slotwiner and Google Senior Product Manager Alec Berntson – said they were committed to working with the MRC, as well as advertisers, agencies and various third-party measurement firms, to create greater transparency and validity, but they also needed to balance those efforts against increasing needs to ensure their users’ privacy. The biggest tension in the discussion focused on whether, how and when the platforms would enable their user data to be accessed in a way that would enable advertisers to conduct meaningful attribution analyses. Read More: www.mediapost.com