Tagged: Facebook

Living Green

Facebook reportedly abandoned drilling fluid, tools off Oregon coast

Facebook reportedly intends to leave drilling equipment and thousands of gallons of drilling fluid buried beneath the seafloor off the coast of Oregon, per a report from Oregon Live’s Kale Williams. According to the report, 1,100 feet of drill pipe, a drill tip, other equipment, and 6,500 gallons of drilling fluid remain under the seafloor off the coast of Oregon, a fact that a Facebook spokesperson confirmed to Oregon Live. Read More: businessinsider.com

Have US Adults Made a Purchase via Select Social Media Platforms? 

eCommerce

Why Small Businesses Could Benefit from the Launch of Facebook Shops

Facebook Shops allows businesses to set up free online storefronts on Facebook and Instagram. Facebook Shops will also create two new revenue streams for Facebook: Companies will be able to buy Facebook ads to promote their Shops, and when customers use Facebook’s checkout option, it will charge them a fee of 5% per shipment or a flat fee of $0.40 for purchases of $8 or less. Read More: emarketer.com

Politics

‘Poor leaders = poor examples’

TRUMP: CDC RECOMMENDS CLOTH FACE COVERING TO PROTECT AGAINST CORONAVIRUS: The CDC said that cloth face coverings can be made at low cost from household items as an additional measure. Doctors told CNBC that while cloth coverings might prevent some secretions from being passed on to other people, they might also make people more likely to touch their faces. Read More: cnbc.com

Favorites

Shoott Book your free photo shoot Pay by the pic, $15 each

Book Now Like most things in life, photo shoots are more fun when done together! We can can accommodate groups of any size, from 2 to 10+. Book Now From striking headshots to those all-too-critical supplementary shots, your photos speak before you do – so we’ll help you get some great ones!. After your photo shoot, you’ll receive a digital gallery of 40+ high-res, lightly edited photos in 3-5 business days and you only pay for the shots you want at a competitive price of $15 per photo or less. Read More: shoott.com

Technology

Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband

Facebook today announced that it will acquire neural interface startup CTRL-Labs, a company that makes a wristband capable of transmitting electrical signals from the brain into computer input. Remnants of Building 8 became the Facebook Reality Labs team Bosworth oversees, but only after Dugan left the company in late 2017 without much to show for her tenure outside bold brain-machine interface announcements at the company’s F8 developer conference two years ago. Read More: www.theverge.com

In What Ways Do Hotel Marketers Worldwide Think Facebook Advertising Is Most Effective? 

Metrics

Sojern’s Report on Travel Advertising for Hotel Marketers Found Facebook Most Effective

Across all six hotel segments, Facebook ads were the most popular social channel last year, per Sojern. In another poll on the digital channels that travel marketers worldwide believe work best for branding and direct-response advertising, 69% of respondents said they use Facebook and Instagram for branding, and 58% said they use these platforms for direct-response ads. Read More: www.emarketer.com

Facebook, Instagram and YouTube Ad Growth in Q2 2019*

Metrics

Newer Ad Players Instagram and Amazon Continue to Register Gains

While year-over-year spend grew by 8% on Facebook itself in the second quarter of this year, Instagram saw more than 10x the percentage growth at 85%. The percentage growth in impressions was of a similar scale of difference, with Facebook growing by 25% versus Instagram’s 208%. CPMs fell for both Facebook and Instagram, making individual impressions cheaper overall. Social media users also seem to appreciate Stories, with a Facebook IQ survey of Instagram users reporting that one-third had become more interested in a brand or product after seeing it on Instagram Stories. Read More: www.marketingcharts.com

MarTech

“Your future off-Facebook activity will be disconnected within 48 hours from when it’s received. During this time it may be used for measurement purposes and to make improvements to our ads systems.”

FACEBOOK’S NEW PRIVACY FEATURE COMES WITH A LOOPHOLE: Even if you turn off Facebook’s ability to use your browsing history for ads, Facebook will still collect that information, and it will still be connected to your account for up to two days. Even after 48 hours, the Off-Facebook Activity controls won’t actually delete your browsing data from Facebook’s servers. Read More: www.wired.com

AdTech

F.T.C. Approves Facebook Fine of About $5 Billion

President Trump has dialed back regulations in many industries, but the Facebook settlement sets a new bar for privacy enforcement by American officials, who have brought few cases against large Silicon Valley companies. On Thursday, President Trump took shots at Facebook and other social media companies, accusing them of being biased against conservatives. Read More: www.nytimes.com