TRUMP: CDC RECOMMENDS CLOTH FACE COVERING TO PROTECT AGAINST CORONAVIRUS: The CDC said that cloth face coverings can be made at low cost from household items as an additional measure. Doctors told CNBC that while cloth coverings might prevent some secretions from being passed on to other people, they might also make people more likely to touch their faces. Read More: cnbc.com
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Facebook today announced that it will acquire neural interface startup CTRL-Labs, a company that makes a wristband capable of transmitting electrical signals from the brain into computer input. Remnants of Building 8 became the Facebook Reality Labs team Bosworth oversees, but only after Dugan left the company in late 2017 without much to show for her tenure outside bold brain-machine interface announcements at the company’s F8 developer conference two years ago. Read More: www.theverge.com
Across all six hotel segments, Facebook ads were the most popular social channel last year, per Sojern. In another poll on the digital channels that travel marketers worldwide believe work best for branding and direct-response advertising, 69% of respondents said they use Facebook and Instagram for branding, and 58% said they use these platforms for direct-response ads. Read More: www.emarketer.com
While year-over-year spend grew by 8% on Facebook itself in the second quarter of this year, Instagram saw more than 10x the percentage growth at 85%. The percentage growth in impressions was of a similar scale of difference, with Facebook growing by 25% versus Instagram’s 208%. CPMs fell for both Facebook and Instagram, making individual impressions cheaper overall. Social media users also seem to appreciate Stories, with a Facebook IQ survey of Instagram users reporting that one-third had become more interested in a brand or product after seeing it on Instagram Stories. Read More: www.marketingcharts.com
FACEBOOK’S NEW PRIVACY FEATURE COMES WITH A LOOPHOLE: Even if you turn off Facebook’s ability to use your browsing history for ads, Facebook will still collect that information, and it will still be connected to your account for up to two days. Even after 48 hours, the Off-Facebook Activity controls won’t actually delete your browsing data from Facebook’s servers. Read More: www.wired.com
Marketers point out that Facebook is unlikely to give its users much control over sharing their data – after all, that’s how the company is making money. Marketers preferred Facebook Groups to Facebook pages, Live videos to recorded videos, and made other little tricks so that users would get notifications of their activity. Read More: marketingland.com
President Trump has dialed back regulations in many industries, but the Facebook settlement sets a new bar for privacy enforcement by American officials, who have brought few cases against large Silicon Valley companies. On Thursday, President Trump took shots at Facebook and other social media companies, accusing them of being biased against conservatives. Read More: www.nytimes.com
Facebook is providing more insight into how it shares advertising data, with the launch of its Ads Archive application programming interface. A small group of researchers was invited to test a beta version of the API Ad Library last August, with databases created using web browser extensions that upload ad data as users browse the site. Read More: www.pymnts.com
Rumors and reports that WhatsApp would start getting in-app ads have been flying around for some time but now we have explicit confirmation from Facebook that they will be coming to the messaging platform by 2020. Several slides from the event show what appear to be ads within the WhatsApp Stories section. Read More: 9to5google.com