Pay the Pieper

Tagged: FastPay

MarTech

Study reveals what consumers would pay for their favorite free apps

Among the facts we learned along the way: women would pay 20% more than men for Google Maps, Facebook and Pinterest, and millennials would pay 78% more for Instagram and 42% more for Google Maps than baby boomers. Once we gathered data showing what consumers would pay for various apps, we were eager to compare each company’s current advertising revenue against what they would hypothetically earn if they charged the percentage of users willing to pay the average amount respondents established per app. Read More: www.mcguffincg.com

MarTech

Certification for Media iQ; FastPay Buys AnchorOps

In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties. Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two industry designations: committing to self-regulation via the NAI code of conduct, Media iQ has been received as a member of the Network Advertising Initiative. Fintech provider FastPay has acquired AnchorOps, a provider of electronic payment solutions for media buyers in order to pair FastPay’s lending facility for media sellers and AnchorOps’ payment offer for media buyers. Source: https://www.exchangewire.com/blog/2017/10/13/certification-for-media-iq-fastpay-buys-anchorops/