Tagged: fee

Will this trend open up the promise of ‘automated guaranteed’?

PROGRAMMATIC ADVERTISERS RAMP UP EFFORTS TO DEAL DIRECT WITH PUBLISHERS: In the U.K., there’s a project underway between trade bodies the Incorporated Society of British Advertisers, the Institute of Practitioners in Advertising, the Association of Online Publishers and auditors PricewaterhouseCoopers to match data generated by the SSPs to the data created by the DSPs. Accessing those two data sets means advertisers can better understand how certain publishers sell their inventory through one ad tech vendor versus another. Read More: digiday.com

Adobe And AppNexus Shed Light On All Fees From DSP To SSP

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through the supply chain. AppNexus is betting that marketers will want to reallocate advertising spend toward partners that disclose all fees, as the exchange does, O’Kelley said. Source: adexchanger.com/platforms/adobe-appnexus-shed-light-fees-dsp-ssp/

Adobe says it will help brands avoid getting ripped off by ad tech

If ad tech companies decline, Adobe won’t work with them, the company said. Specifically, Adobe has signed contracts with 15 ad tech firms – including companies that help publishers sell digital ad space as well as firms that enable advertisers to buy ads on lots of websites in one interface – requiring them to disclose all their transaction fees. Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX. Wilson predicts that other companies in the space will soon follow suit, and marketers will refuse to work with ad tech companies that don’t disclose all fees. Source: www.businessinsider.com/adobe-says-it-will-help-brands-avoid-getting-ripped-off-by-ad-tech-2017-10