Tagged: fee

Will this trend open up the promise of ‘automated guaranteed’?

PROGRAMMATIC ADVERTISERS RAMP UP EFFORTS TO DEAL DIRECT WITH PUBLISHERS: In the U.K., there’s a project underway between trade bodies the Incorporated Society of British Advertisers, the Institute of Practitioners in Advertising, the Association of Online Publishers and auditors PricewaterhouseCoopers to match data generated by the SSPs to the data created by the DSPs. Accessing those two data sets means advertisers can better understand how certain publishers sell their inventory through one ad tech vendor versus another. Read More: digiday.com

Trustx, Ana Move To Reduce So-called Ad-tech Tax

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem. Read More: adage.com

Adobe And AppNexus Shed Light On All Fees From DSP To SSP

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through the supply chain. AppNexus is betting that marketers will want to reallocate advertising spend toward partners that disclose all fees, as the exchange does, O’Kelley said. Source: https://adexchanger.com/platforms/adobe-appnexus-shed-light-fees-dsp-ssp/