Tagged: Fox

Fox Wants ‘Attention’ To Be New Language For TV Ads

The past year has brought about the invention of OpenAP, a consortium started by Turner, Fox and Viacom to help standardize audience buying on TV, while a group of networks like A&E Networks and Discovery Communications have started to test a new attribution model that works to prove TV advertising drives tangible business results. Source: adage.com/article/media/fox/312569/