Tagged: Fraud

‘A daily, hourly fight’: Digital ad fraud is worse than ever

OTT ad fraud is on the riseAd tech vendors are hungrily circling the rise of over-the-top video distribution and all the opportunities it promises, namely: video ad stacks are thin on the ground and the Facebook-Google duopoly hasn’t swallowed the majority of the video ad market as they have for display. Source: digiday.com