Tagged: GDPR

No Difference In Email Since Gdpr, Consumers Say

Consumers have positive feelings about GDPR – 56% support it and almost 40% say they have more control over how their data is used since the took effect, according to a study by BounceX.But there is one area where they haven’t seen much improvement – email marketing. Among UK consumers polled, 58% see no change in email communications from retail brands. Read More: www.mediapost.com

New Data Collection Tools Spring From Impending GDPR

Data alliances, which find complementary data controllers working together to monetize data sets, are another way companies can continue to collect data under GDPR without using a third-party provider. Source: https://www.mediapost.com/publications/article/318916/new-data-collection-tools-spring-from-impending-gd.html?utm_source=newsletter