Consumers have positive feelings about GDPR – 56% support it and almost 40% say they have more control over how their data is used since the took effect, according to a study by BounceX.But there is one area where they haven’t seen much improvement – email marketing. Among UK consumers polled, 58% see no change in email communications from retail brands. Read More: www.mediapost.com
Media industry executives are becoming increasingly worried that the data protection authorities of the 28 European Union countries are interpreting and enforcing GDPR very differently. Source: digiday.com
To some extent, 2018 was General Data Protection Regulation Y2K, but that hasn’t allayed fears that the coming ePrivacy Regulation could upend digital advertising. Source: digiday.com
Content Marketing / MarTech / Regulation & Privacy
by Keith Pieper · Published 12/14/2018 · Last modified 02/11/2019
Google’s go-it-alone approach back in May angered publishers at the time, as did the initial iteration of the IAB framework which they claimed was entirely based on protecting ad tech vendors, to the detriment of publishers. Source: digiday.com
Content Marketing / Data Targeting & AI / MarTech / Regulation & Privacy
by kpieper · Published 05/09/2018 · Last modified 02/11/2019
Data alliances, which find complementary data controllers working together to monetize data sets, are another way companies can continue to collect data under GDPR without using a third-party provider. Source: https://www.mediapost.com/publications/article/318916/new-data-collection-tools-spring-from-impending-gd.html?utm_source=newsletter