Can your calendar keep up with your busy schedule? These Google Calendar tips will help you and your team stay organized. Calendar is so underutilized that it has a bunch of tricks you probably didn’t even know about. Read More: pcmag.com
The mobile version of the former DoubleClick ID, associated with Google Play, is the Google Advertising ID. In desktop, the ID once called the DoubleClick ID will – by Q3 this year – exist only in Google’s cloud-based analytics service Ads Data Hub, where it is either called the UserID, if it’s used by a brand, or a PartnerID, if it’s used by an intermediary like an agency or data company. The former DoubleClick ID will no longer exist outside of ADH. The problems and possibilities with ADH. There are advantages that come with the lack of ID transparency in ADH. Identity data is stronger within ADH, since those IDs are attached to the deterministic Google user graph, instead of just cookies, according to one holding company data exec. Read More: adexchanger.com
Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build functionality that replaces third-party cookies. Google released a study last year showing that removing third-party cookies reduced publisher ad revenue by 52%. Making sure this change doesn’t negatively impact publishers is a priority, the Google spokesperson said. Read More: adexchanger.com
On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More: digiday.com
One of the largest and most reviled internet service providers in the country, has reportedly been lobbying against efforts by companies like Mozilla and Google to switch on or test, respectively, a tool for encrypting your browser history, thereby making it trickier for ISPs to snoop on it. Motherboard obtained a presentation that was reportedly presented to policymakers that makes some startling-albeit largely misleading-claims about the companies’ intentions for encrypting DNS data your browser history using the network protocol DNS-over-HTTPS. In short, a DNS server will translate a domain name to an IP address to show you whatever site you’re trying to access. Read More: gizmodo.com
Congressional antitrust investigators are scrutinizing plans by Google to use a new internet protocol, concerned that it could give the company a competitive advantage by making it harder for others to access consumer data. Because Google operates its own DNS service, known as Google Public DNS, some are concerned that the DNS upgrade could ultimately concentrate too much of the internet’s traffic in the hands of Google. Read More: www.wsj.com
When the more than 1,500 SEO professionals surveyed by SparkToro were asked which trends they believe will have the biggest impact on SEO in the next 3 years, respondents felt that Google entering verticals/competing versus publishers would have the biggest impact. Conversely, respondents do not believe that the outcome of US Congress and DOJ investigations into Google will have as much impact on SEO in the next 3 years. Read More: www.marketingcharts.com
Jason Bigler, the recently appointed head of Google Ad Manager, is departing, moving to a fin tech after a long run at both DoubleClick and Google. Although the entire ads business is undergoing a reorganization, Google’s network business – where Google-powered ads appear on non-Google-owned sites – may have been particularly ripe for such change. Read More: adexchanger.com
New evidence gathered by Brave gives the Irish DPC concrete proof that Google’s ad system did broadcast personal data about Dr Ryan, which infringed the GDPR. In addition, Brave has uncovered what appears to be a GDPR workaround that circumvents Google’s own publicly stated GDPR data safeguards. Push Pages therefore appear to be a workaround of Google’s own stated policies for how RTB should operate under the GDPR. Download the explanatory note submitted with the evidence to the Irish Data Protection Commission. Read More: brave.com
As the commerce content industry has grown, Google has begun featuring more publisher commerce content in its featured snippets. Few publishers think Google is making changes to hurt them, but they still fear being collateral damage in the wide-ranging battles Google and Amazon fight for dominance. Read More: digiday.com