Shopping Ads’ Share of Google Ad Spend Grows in Q2
Based on anonymized performance data from Google programs under Tinuiti management, the report finds that, despite a decrease of 13% in the average cost per click of Google Shopping Ads in Q2, spend was up by 34%. Representing the strongest spend growth of the last four quarters, this rise was accompanied by a further 53% increase in clicks. In terms of click share by device type, little change was seen year-over-year, with phones continuing to account for the majority of Google Shopping ad clicks, up slightly from 72% in Q2 last year. Read More: marketingcharts.com