Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build functionality that replaces third-party cookies. Google released a study last year showing that removing third-party cookies reduced publisher ad revenue by 52%. Making sure this change doesn’t negatively impact publishers is a priority, the Google spokesperson said. Read More: adexchanger.com
On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More: digiday.com
One of the largest and most reviled internet service providers in the country, has reportedly been lobbying against efforts by companies like Mozilla and Google to switch on or test, respectively, a tool for encrypting your browser history, thereby making it trickier for ISPs to snoop on it. Motherboard obtained a presentation that was reportedly presented to policymakers that makes some startling-albeit largely misleading-claims about the companies’ intentions for encrypting DNS data your browser history using the network protocol DNS-over-HTTPS. In short, a DNS server will translate a domain name to an IP address to show you whatever site you’re trying to access. Read More: gizmodo.com
Congressional antitrust investigators are scrutinizing plans by Google to use a new internet protocol, concerned that it could give the company a competitive advantage by making it harder for others to access consumer data. Because Google operates its own DNS service, known as Google Public DNS, some are concerned that the DNS upgrade could ultimately concentrate too much of the internet’s traffic in the hands of Google. Read More: www.wsj.com
When the more than 1,500 SEO professionals surveyed by SparkToro were asked which trends they believe will have the biggest impact on SEO in the next 3 years, respondents felt that Google entering verticals/competing versus publishers would have the biggest impact. Conversely, respondents do not believe that the outcome of US Congress and DOJ investigations into Google will have as much impact on SEO in the next 3 years. Read More: www.marketingcharts.com