Tagged: Google

Marketers Struggle To Relearn The Former DoubleClick ID

The mobile version of the former DoubleClick ID, associated with Google Play, is the Google Advertising ID. In desktop, the ID once called the DoubleClick ID will – by Q3 this year – exist only in Google’s cloud-based analytics service Ads Data Hub, where it is either called the UserID, if it’s used by a brand, or a PartnerID, if it’s used by an intermediary like an agency or data company. The former DoubleClick ID will no longer exist outside of ADH. The problems and possibilities with ADH. There are advantages that come with the lack of ID transparency in ADH. Identity data is stronger within ADH, since those IDs are attached to the deterministic Google user graph, instead of just cookies, according to one holding company data exec. Read More: adexchanger.com

Google Chrome Will Drop Third-Party Cookies In 2 Years

Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build functionality that replaces third-party cookies. Google released a study last year showing that removing third-party cookies reduced publisher ad revenue by 52%. Making sure this change doesn’t negatively impact publishers is a priority, the Google spokesperson said. Read More: adexchanger.com

Google’s new audio news briefing product is paying publishers for access to their content

On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More: digiday.com

Comcast Slides Reveal It’s Lobbying Against Plans to Encrypt Browser Data: Report

One of the largest and most reviled internet service providers in the country, has reportedly been lobbying against efforts by companies like Mozilla and Google to switch on or test, respectively, a tool for encrypting your browser history, thereby making it trickier for ISPs to snoop on it. Motherboard obtained a presentation that was reportedly presented to policymakers that makes some startling-albeit largely misleading-claims about the companies’ intentions for encrypting DNS data your browser history using the network protocol DNS-over-HTTPS. In short, a DNS server will translate a domain name to an IP address to show you whatever site you’re trying to access. Read More: gizmodo.com