Tagged: Google

Content Marketing

Google’s new audio news briefing product is paying publishers for access to their content

On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More: digiday.com

MarTech

Comcast Slides Reveal It’s Lobbying Against Plans to Encrypt Browser Data: Report

One of the largest and most reviled internet service providers in the country, has reportedly been lobbying against efforts by companies like Mozilla and Google to switch on or test, respectively, a tool for encrypting your browser history, thereby making it trickier for ISPs to snoop on it. Motherboard obtained a presentation that was reportedly presented to policymakers that makes some startling-albeit largely misleading-claims about the companies’ intentions for encrypting DNS data your browser history using the network protocol DNS-over-HTTPS. In short, a DNS server will translate a domain name to an IP address to show you whatever site you’re trying to access. Read More: gizmodo.com

Technology

Google Draws House Antitrust Scrutiny of Internet Protocol

Congressional antitrust investigators are scrutinizing plans by Google to use a new internet protocol, concerned that it could give the company a competitive advantage by making it harder for others to access consumer data. Because Google operates its own DNS service, known as Google Public DNS, some are concerned that the DNS upgrade could ultimately concentrate too much of the internet’s traffic in the hands of Google. Read More: www.wsj.com

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Metrics

What Might Be the Biggest SEO Trends Over the Next 3 Years?

When the more than 1,500 SEO professionals surveyed by SparkToro were asked which trends they believe will have the biggest impact on SEO in the next 3 years, respondents felt that Google entering verticals/competing versus publishers would have the biggest impact. Conversely, respondents do not believe that the outcome of US Congress and DOJ investigations into Google will have as much impact on SEO in the next 3 years. Read More: www.marketingcharts.com

MarTech

Google’s Ad Business Undergoes Massive Reorganization

Jason Bigler, the recently appointed head of Google Ad Manager, is departing, moving to a fin tech after a long run at both DoubleClick and Google. Although the entire ads business is undergoing a reorganization, Google’s network business – where Google-powered ads appear on non-Google-owned sites – may have been particularly ripe for such change. Read More: adexchanger.com