Tagged: Google

g Ads, by Device, in Q2 2020

Metrics

Shopping Ads’ Share of Google Ad Spend Grows in Q2

Based on anonymized performance data from Google programs under Tinuiti management, the report finds that, despite a decrease of 13% in the average cost per click of Google Shopping Ads in Q2, spend was up by 34%. Representing the strongest spend growth of the last four quarters, this rise was accompanied by a further 53% increase in clicks. In terms of click share by device type, little change was seen year-over-year, with phones continuing to account for the majority of Google Shopping ad clicks, up slightly from 72% in Q2 last year. Read More: marketingcharts.com

Data Targeting & AI

Marketers Struggle To Relearn The Former DoubleClick ID

The mobile version of the former DoubleClick ID, associated with Google Play, is the Google Advertising ID. In desktop, the ID once called the DoubleClick ID will – by Q3 this year – exist only in Google’s cloud-based analytics service Ads Data Hub, where it is either called the UserID, if it’s used by a brand, or a PartnerID, if it’s used by an intermediary like an agency or data company. The former DoubleClick ID will no longer exist outside of ADH. The problems and possibilities with ADH. There are advantages that come with the lack of ID transparency in ADH. Identity data is stronger within ADH, since those IDs are attached to the deterministic Google user graph, instead of just cookies, according to one holding company data exec. Read More: adexchanger.com

MarTech

Google Chrome Will Drop Third-Party Cookies In 2 Years

Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will over the next two years build functionality that replaces third-party cookies. Google released a study last year showing that removing third-party cookies reduced publisher ad revenue by 52%. Making sure this change doesn’t negatively impact publishers is a priority, the Google spokesperson said. Read More: adexchanger.com

Content Marketing

Google’s new audio news briefing product is paying publishers for access to their content

On Tuesday, Google announced the launch of personalized news briefings for its voice platform, the Google Assistant, nearly one year after announcing a prototype of the product in December 2018. For one, Google is licensing the content the assistant plays directly from publishers and, for now at least, paying the costs that crop up as publishers reformat their content into a new audio format Google developed. Read More: digiday.com

MarTech

Comcast Slides Reveal It’s Lobbying Against Plans to Encrypt Browser Data: Report

One of the largest and most reviled internet service providers in the country, has reportedly been lobbying against efforts by companies like Mozilla and Google to switch on or test, respectively, a tool for encrypting your browser history, thereby making it trickier for ISPs to snoop on it. Motherboard obtained a presentation that was reportedly presented to policymakers that makes some startling-albeit largely misleading-claims about the companies’ intentions for encrypting DNS data your browser history using the network protocol DNS-over-HTTPS. In short, a DNS server will translate a domain name to an IP address to show you whatever site you’re trying to access. Read More: gizmodo.com

Technology

Google Draws House Antitrust Scrutiny of Internet Protocol

Congressional antitrust investigators are scrutinizing plans by Google to use a new internet protocol, concerned that it could give the company a competitive advantage by making it harder for others to access consumer data. Because Google operates its own DNS service, known as Google Public DNS, some are concerned that the DNS upgrade could ultimately concentrate too much of the internet’s traffic in the hands of Google. Read More: www.wsj.com

s in the Next 3 Years

Metrics

What Might Be the Biggest SEO Trends Over the Next 3 Years?

When the more than 1,500 SEO professionals surveyed by SparkToro were asked which trends they believe will have the biggest impact on SEO in the next 3 years, respondents felt that Google entering verticals/competing versus publishers would have the biggest impact. Conversely, respondents do not believe that the outcome of US Congress and DOJ investigations into Google will have as much impact on SEO in the next 3 years. Read More: www.marketingcharts.com

MarTech

Google’s Ad Business Undergoes Massive Reorganization

Jason Bigler, the recently appointed head of Google Ad Manager, is departing, moving to a fin tech after a long run at both DoubleClick and Google. Although the entire ads business is undergoing a reorganization, Google’s network business – where Google-powered ads appear on non-Google-owned sites – may have been particularly ripe for such change. Read More: adexchanger.com

Data Targeting & AI

Brave uncovers Google’s GDPR workaround

New evidence gathered by Brave gives the Irish DPC concrete proof that Google’s ad system did broadcast personal data about Dr Ryan, which infringed the GDPR. In addition, Brave has uncovered what appears to be a GDPR workaround that circumvents Google’s own publicly stated GDPR data safeguards. Push Pages therefore appear to be a workaround of Google’s own stated policies for how RTB should operate under the GDPR. Download the explanatory note submitted with the evidence to the Irish Data Protection Commission. Read More: brave.com