Tagged: Hearst

Hearst’s commercial and agency restructure does away with ‘inefficient’ model

The business has restructured around two content divisions, overseen by two chief brand officers, and four agency sales ‘hubs’ to manage its relationship with the industry’s major media agencies. Duncan Chater, formerly chief revenue officer at Hearst, now leads this division both editorially and commercially as chief brand officer. Jane Wolfson, who is also director of Hearst UK’s content marketing division, Hearst Made, was made chief agency officer to lead this team and manage and develop Hearst’s relationships with media agencies. Source: www.thedrum.com/news/2017/10/13/hearsts-commercial-and-agency-restructure-does-away-with-inefficient-model