Tagged: Hulu

Why Hulu Is Betting On New Ad Formats

Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Hulu wants 50% of its business to come from non-interruptive ad formats by 2020. Read More: adexchanger.com

Disney Assumes Full Control Of Hulu In Deal With Comcast

Disney and Comcast announced a deal under which Disney will assume full operational control of Hulu, effective immediately. Comcast agreed to extend the Hulu license of NBCU content and the carriage agreement for Hulu’s live TV service for NBCU channels until late 2024 and also to distribute Hulu on its Xfinity X1 platform. Read More: variety.com

Hulu Said 65% Of Live-sports Viewers Go On To Watch Other Content

Hulu said 65% of live-sports viewers go on to watch other content – Business Insider The video-streaming service Hulu has frequently touted its unique approach to digital live TV. On Tuesday at an over-the-top-media-services event hosted by the Trade Desk for media buyers, Hulu said 65% of its live-sports viewers go on to watch its library of on-demand content. Hulu CEO Randy Freer has previously said this model has boosted the margins on Hulu Live TV. Sports and news content are two of the largest categories of content in Hulu Live TV. Doug Fleming, Hulu’s head of advanced TV who spoke at the Trade Desk event, didn’t say how much margin improvement the company has seen by giving Hulu Live TV subscribers access to Hulu’s entire library. Read More: www.businessinsider.com

Hulu Says It Now Has 26.8m Paid Subscribers

Hulu today announced that it now has more than 28 million subscribers and that 26.8 million of those are paid subscriptions. In early April during an investor day for its upcoming streaming service, Disney said that Hulu was at 25 million subscribers. Read More: www.fiercevideo.com

Ads when pausing vs content interruption is smart UX.

HULU’S NEW AD STRATEGY TARGETS BINGE-WATCHING AND PAUSING: A new way Hulu is reaching those viewers is through its binge advertising experience. Starting in Q4, the binge ad format will identify binge-viewing behavior on Hulu and allow brands to serve personalized rewards, which can be anything from the next episode commercial-free to a discount offer on a product or service. Read More: www.fastcompany.com