Tagged:  hyper-personalization

ed from Personalization

9 in 10 Marketers See Outcome Improvements From Personalization

Just 6 in 10 organizations feel that they have extensive personalization capabilities when it comes to digital experiences, despite the fact that 83% believe personalization differentiates them from their competitors. In the survey of more than 400 digital marketers, respondents reported a range of outcome improvements from personalization. Read More: marketingcharts.com

er Privacy Act (CCPA) Benchmarks

Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

In Q1, of the data subject requests DataGrail helped to process on behalf of select B2C customers, deletion requests were the most popular, with 39.6% of total requests coming from consumers wishing to have their data deleted. After the initial influx of requests in January, which was likely due to the law taking effect and privacy policies being updated, the number of requests per million did fall for deletion requests and access requests for the final 2 months of the quarter. Read More: marketingcharts.com

eters Use Advanced Personalization

Most E-Commerce Marketers Are Likely Missing Out on Personalization ROI

E-commerce marketers in the EMEA region, by contrast, appear to take a more piecemeal approach, with 44% share saying they use advanced personalization in some places across both marketing and the shopping/purchase experience, compared to 36% of respondents in North America. By contrast, fewer than 3 in 10 using personalization for only the shopping experience or only on marketing channels could boast the same levels of ROI. This suggests that the majority of those yet to roll out personalization across the entire journey are yet to reap the full benefits. Read More: marketingcharts.com

California AG Drops Highly Anticipated First Draft Of CCPA Implementation Regs

The California attorney general’s office on Thursday published the first draft of its implementation regulations for the California Consumer Privacy Act. The CCPA makes a distinction between third parties and service providers, which are defined similarly to data processors under Europe’s General Data Protection Regulation. Read More: adexchanger.com

Data-Driven Personalization: Objectives

How Are Marketers Getting Their Data for Personalization Efforts?

While 4 in 10 of respondents to Ascend2’s survey say they most often use data-driven personalization on their website homepage, fewer respondents are using personalization beyond the homepage. Only 31% use data-driven personalization on campaign landing pages, while fewer use personalization on their product or pricing detail pages. Read More: www.marketingcharts.com

Predictive Analytics Considered Highly Effective For Personalization

Even in 2016, predictive analytics came top of the list in areas of analytics data requiring more attention, for those working in B2B. The Ascend2 study shows that the technology is still far from being easy to implement, as nearly half consider it to be among the most difficult applications to deploy in a hyper-personalization strategy. Source: www.marketingcharts.com