Tagged: IAB

Is a “data label” too little, too late? CCPA will put a nail in 3rd party data segments.

WHY THE IAB IS CREATING A ‘NUTRITIONAL LABEL FOR DATA’: Its benefits include better assuring marketers that data segments in one data management platform will be largely comparable to those of market rivals. Other testing requirements include providing data buyers with visibility on how data has been onboarded and whether or not it includes matching survey data to cookie data. Read More: www.adweek.com

Nearly Two-Thirds of Brands Purchasing Ads Through Programmatic Means Have Fully or Partially Moved the Function in-House, According To IAB Research

NEW YORK-(Business Wire)-According to research released today by the Interactive Advertising Bureau and its Data Center of Excellence, 65 percent of brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house or have partially begun the process of internalizing the function, with plans to continue further down the path. Source: iab.com