Tagged: impressions

Data-driven advertising sees impressive growth

Advanced creative in video advertising continues to outperform standard pre-roll across the board: custom interactive gained a 237% lift in engagement year-over-year. Source: https://www.rapidtvnews.com/2018060852422/data-driven-advertising-sees-impressive-growth.html

Cable TV Sees Rise In VOD Ad Usage

Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose 25% in the first quarter of this year, to 6.1 billion ad impressions. Source: https://www.mediapost.com/publications/article/319260/cable-tv-sees-rise-in-vod-ad-usage.html