What Content Challenges Are In-House Agencies Facing?
Recent years have seen a significant rise in the trend for brands to bring agency work in-house, with a report released last year by the Association of National Advertisers stating that almost 8 in 10 of its client-side members had an in-house agency, compared to just 42% in 2008. A more recent piece of research noted that companies with an in-house agency report that one of their challenges is hiring and retaining talent. Read More: www.marketingcharts.com