Tagged:  incentive

Ad fraud and brand safety remain key programmatic concerns: report

The report reveals that programmatic revenue grew by 33 per cent in 2018, topping €16.7bn, with more than 70 per cent of display and more than 50 per cent of video now traded via programmatically. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 per cent, to a total of €5.5bn. A key finding within the report is that whilst many of the challenges the industry has faced – particularly around ad fraud and brand safety – remain an ongoing concern, the buy-side has not yet adopted ads. Read More: mobilemarketingmagazine.com

A $5 Incentive Sure Seems to Go A Long Way in Boosting Online Survey Response Rates

The survey was fielded among the university’s alumni: 10,000 were assigned to a group that received no incentive; 1,000 were assigned to a group that was promised a $5 gift card after completing the survey; and another 1,000 were assigned to a group that received a $5 gift card in the survey invitation. Source: www.marketingcharts.com