It’s Time To Raise The Standards Of Multichannel Ad Measurement
Allow me to illuminate this concept within the context of a causation-based measurement design for a multichannel ad campaign. Read More: www.thedrum.com
Tagged: industry
Unilever has a new cross-media measurement model that it’s sharing with global advertisers
Unilever has a developed a cross-media measurement model and is fielding input from other advertisers to improve it, as part of its efforts to clean up the digital ad ecosystem. Read More: www.thedrum.com
Why TV will undergo a year of rapid marketing evolution
One thing is nearly certain: 2019 will be another year filled with rapid change, plot twists and more than a few surprises. Source: adage.com
Unilever calls out ‘lazy’ brand and agency marketers for creating stereotypical ads
Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: https://www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads
Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement
Dependable media measurement isn’t just a good practice for the advertising and media industry, it can cost media suppliers – especially ones developing new and emerging advertising formats – real money. Source: https://www.mediapost.com/publications/article/323312/study-finds-ad-execs-hold-back-media-dollars-due-t.html