Tagged: industry

Unilever calls out ‘lazy’ brand and agency marketers for creating stereotypical ads

Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: https://www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads

Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement

Dependable media measurement isn’t just a good practice for the advertising and media industry, it can cost media suppliers – especially ones developing new and emerging advertising formats – real money. Source: https://www.mediapost.com/publications/article/323312/study-finds-ad-execs-hold-back-media-dollars-due-t.html