Tagged: industry

by Average Monthly Search CPC

Metrics

CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive

Online Education had the second-highest CPC at an average of $14.04, almost double that of the next-most expensive category, Marketing & Advertising. Compared to SEMRush’s CPC data from the previous year, 6 of the 17 industries surveyed experienced an increase in CPC. Jewelry saw the biggest change with an increase of 22%, while the Fitness & Health industry had an increase of less than 1%. The remaining 11 industries all saw lower CPCs. Online Education experienced the biggest decrease, while the Marketing & Advertising and Insurance industries also witnessed significant decreases. Read More: marketingcharts.com

MarTech / Metrics

Unilever calls out ‘lazy’ brand and agency marketers for creating stereotypical ads

Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads

Buyers & Sellers / MarTech / Measurement / Metrics

Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement

Dependable media measurement isn’t just a good practice for the advertising and media industry, it can cost media suppliers – especially ones developing new and emerging advertising formats – real money. Source: www.mediapost.com/publications/article/323312/study-finds-ad-execs-hold-back-media-dollars-due-t.html

Marketer & Advertiser / MarTech / Standards

Ad-ID At 15: Approaching Critical Mass

Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations – the Association of National Advertisers and the American Association of Advertising Agencies – a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Source: www.mediapost.com/publications/article/322860/ad-id-at-15-approaching-critical-mass.html