Tagged: industry

and Display Ad Spending Industries

Metrics

What Are the Top-Spending Industries in Digital Video?

The data from August 2020 identifies the Retail industry as the key player in digital video ad spend, with the industry estimated to account for the largest share of digital video ad spending this year. By contrast, industries such as CPG, which is seeing increased digital grocery shopping as a result of the pandemic, and Consumer Electronics, which is supplying consumers with additional home-working technology, have increased their digital display ad spending this year. Read More: marketingcharts.com

by Average Monthly Search CPC

Metrics

CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive

Online Education had the second-highest CPC at an average of $14.04, almost double that of the next-most expensive category, Marketing & Advertising. Compared to SEMRush’s CPC data from the previous year, 6 of the 17 industries surveyed experienced an increase in CPC. Jewelry saw the biggest change with an increase of 22%, while the Fitness & Health industry had an increase of less than 1%. The remaining 11 industries all saw lower CPCs. Online Education experienced the biggest decrease, while the Marketing & Advertising and Insurance industries also witnessed significant decreases. Read More: marketingcharts.com

MarTech / Metrics

Unilever calls out ‘lazy’ brand and agency marketers for creating stereotypical ads

Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads

Buyers & Sellers / MarTech / Measurement / Metrics

Study Finds Ad Execs Hold Back Media Dollars Due To Poor Measurement

Dependable media measurement isn’t just a good practice for the advertising and media industry, it can cost media suppliers – especially ones developing new and emerging advertising formats – real money. Source: www.mediapost.com/publications/article/323312/study-finds-ad-execs-hold-back-media-dollars-due-t.html

Marketer & Advertiser / MarTech / Standards

Ad-ID At 15: Approaching Critical Mass

Amid one of the most contentious periods in the history of the ad industry’s two leading trade associations – the Association of National Advertisers and the American Association of Advertising Agencies – a unique joint venture of theirs has quietly become a bright spot of Madison Avenue. Source: www.mediapost.com/publications/article/322860/ad-id-at-15-approaching-critical-mass.html