While marketers may look at this data and marvel at the opportunities presented by these platforms to influence online behavior, in the context of online privacy concerns people seem to feel that the platforms have too much power to influence their behavior. Source: https://www.marketingcharts.com/customer-centric/privacy-and-security-83563
In an ever-changing media landscape, it can be hard for businesses to understand how advertising impacts the bottom line. From across the country to determine how much they trust advertising and how advertising influences their purchasing decisions. It turns out that traditional forms of advertising, such as TV and print, continue to influence the most, despite an increase in online and social media advertising. Source: https://infogram.com/blog/traditional-advertising-infographic/?utm_campaign=NewLayoutNewsletter