According to a January 2019 survey by influencer marketing service Mediakix, more than one-third of US marketers said the rising cost of influencers was a leading marketing challenge in this space. Klear, another influencer platform, surveyed more than 2,500 influencers between January and March 2019 to find the average payment per post based on platform and follower count. Read More: www.emarketer.com
Influencer marketers will now have to rely on alternative attribution options, like giving influencers referral coupons to share with their followers or including prompts on checkout pages that ask customers where they heard about a product. Measuring ROI will likely always be a challenge for marketers, as the very nature of influencer marketing is rooted largely in brand awareness, rather than performance marketing. Read More: www.emarketer.com
Trusting influencers with brand reputation was the greatest concern for 14% of UK and US digital marketing respondents, according to an August 2018 survey from Influencer Intelligence and Econsultancy. According to a February 2019 survey from influencer tech company Activate, nearly one in five respondents said they planned to up their influencer marketing budgets by 25% to 49% this year, and some have plans to more than triple their budgets. Read More: www.emarketer.com
Isn’t this just an extension of the affiliate program, where affiliates are hand-picked by Amazon because they are “influential”?
HOW MUCH INFLUENCERS MAKE: Amazon has several video tutorials that explain how to set up a store but offers little information on which product categories influencers are seeing the most success with, said Roberto Blake, an Atlanta-based creative entrepreneur who’s been an Amazon affiliate for years and recently joined the influencer program. Source: www.businessinsider.com
The owner of one sunglasses brand, who asked to remain anonymous so as not to alienate anyone in the influencer community, said the practice has put him in a tough position as a stream of mid-level influencers post mediocre-quality sponsored content seemingly on his behalf, without his approval or control. Source: www.theatlantic.com