Newer Ad Players Instagram and Amazon Continue to Register Gains
While year-over-year spend grew by 8% on Facebook itself in the second quarter of this year, Instagram saw more than 10x the percentage growth at 85%. The percentage growth in impressions was of a similar scale of difference, with Facebook growing by 25% versus Instagram’s 208%. CPMs fell for both Facebook and Instagram, making individual impressions cheaper overall. Social media users also seem to appreciate Stories, with a Facebook IQ survey of Instagram users reporting that one-third had become more interested in a brand or product after seeing it on Instagram Stories. Read More: www.marketingcharts.com