Tagged: JPMorgan

‘The kind of TV that we’re doing is working’: JPMorgan Chase is moving ad dollars back to TV despite declining viewership

JPMorgan Chase is pouring more of its whopping $5 billion ad budget into TV. That is because the company is currently in the midst of a flight back to quality, JPMorgan Chase’s chief marketing officer Kristin Lemkau told Business Insider CEO Henry Blodget in a recent interview. Source: http://www.businessinsider.com/the-kind-of-tv-that-were-doing-is-working-jpmorgan-chase-is-moving-ad-dollars-back-to-tv-despite-declining-viewership-2018-5