Tagged:  lead

Relevant Ad

What Makes For a Relevant Ad?

Some 8 in 10 consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a new report from DISQO. While sentiment toward relevant ads is highly positive among respondents overall, some age gaps emerge in the percentage of consumers who report actually seeing them. What makes for a relevant ad, according to consumers? Far more than any other option, 42% share say that a relevant ad is one of interest to them. Read More: marketingcharts.com

eters' Paid Social Plans in 2020

Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

Although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report by Social Media Examiner say they are regularly using Facebook ads. 55% of marketers say they plan to increase their use of Facebook ads in the near future, and 55% intend to increase their efforts on Instagram ads. Read More: marketingcharts.com

‘Abusive ads are rate – around 0.3 percent – but account for 28 percent of CPU usage and 27 percent of network data’

NOW CHROME CAN BLOCK ADS THAT LEACH POWER FROM YOUR CPU: In a post published on Thursday, Chrome project manager Marshall Vale said that while the percentage of abusive ads is extremely low-somewhere around 0.3 percent-they account for 28 percent of CPU usage and 27 percent of network data. To arrive at the threshold for disabling an ad, Chrome developers measured a large sample of ads that Chrome users encounter. Read More: wired.com

rojected Revenue Growth Areas*

Agency Leaders Were Predicting Growth in These Areas. Their Rosy Forecasts Are Unlikely to Hold Up.

While many had forecast revenue growth in 2019 in major areas, an even larger percentage of the more than 200 agency leaders surveyed by SoDA in Q4 2019 were projecting revenue growth in these areas for 2020. Some 55% of agency leaders had predicted revenue growth in digital products and services in 2020, while about half expected to see growth in standalone strategy services, website/web-based marketing experiences and data analytics and research. Read More: marketingcharts.com

‘Thorough summary on how ad blocking works’

HOW DO AD BLOCKERS WORK? A GUIDE FOR PUBLISHERS: Many publishers believe that building their own ad platform means they don’t need to worry about ad blocking, because they aren’t using a third-party ad tag. Your revenue impact from ad blockers will depend on your traffic’s mixture of browser usage, ad block adoption rates, and type of ad blocker usage. Read More: adzerk.com

Comparative Estimates: Amazon Sponsored Brand Ad Benchmarks in North America, Q4 2019 

Prices for Amazon Sponsored Product Ads Continue to Climb

Merkle reported that among its clients in North America that had been spending on Amazon for at least a year, Q4 2019 spending on Sponsored Product ads was up 63%. Among US-based clients of Tinuiti, spending on the format was up 30%. noad. Though the client bases of the two firms are increasing Sponsored Product spending at different rates, and thus seeing different increases in overall click volume, they’re experiencing similar levels of price increases, along with the clients of Pacvue. Even with these declines, Sponsored Brand ads remain more expensive on a CPC basis than the average Sponsored Product ad, according to Pacvue. Read More: emarketer.com

A 30-Second Super Bowl Ad ($m)

Super Bowl 2020 Data

Super Bowl ad prices rose 3% for 2019’s Super Bowl 53, with the average price for a 30-second spot reaching $4.51 million, per the latest research from Kantar This is the second-highest rate charged for the game, after 2017’s $4.7 million. The percentage of viewers willing to share Super Bowl ads appears to be static: 38% indicated that they would share 2019’s Super Bowl ads, which compares to 37% who said they would do so in 2018 and 40% in 2016. Read More: www.marketingcharts.com

‘Incentivized ad impressions have been tried over and over only to result in poor ROI – people are motivated by a reward, not sincere interest’

INCENTIVISED ADS AND THE CATCH 22 SITUATION: According to Jitendra Chaturvedi, director and co-founder, Batooni, users could earn `45-50 every month by watching ads on the app at the rate of 25 paise per ad. The app displays around five to seven incentivised ads per day to ensure that the system is not being misused. How to rewardRewarded advertising is most common in the mobile gaming ecosystem where users can recover a lost life or proceed to the next level of the game if they view an ad. According to a Kantar-IMRB report, 60% of mobile gamers watch rewarded video ads and only one in 10 gamers close the ad. Interestingly, playable interactive ads are the least preferred incentivised ad format; gamers would much rather click on a rewarded video ad. Rohit Sharma, founder and CEO, Pokkt, a mobile video...

Video Ad Distribution, by Length, Q3 2018 - Q3 2019

2 Points on Video Ad Length

Although advertisers were planning to spend more on newer video ad formats like 6-second ads in 2019, the tried and true 30-second format appears to still prevail, according to a recent video benchmark report from Extreme Reach. 8 of the 10 Funniest Ads of 2019 were 30 seconds in length, with the remaining 2 coming in at a length of 15 seconds. Read More: www.marketingcharts.com

‘Some good addressable TV media planning research, best practices.’

EVALUATING TV’S ENHANCED ROLE IN A FULL-FUNNEL ENVIRONMENT: According to the Video Advertising Bureau, 54% of U.S. TV homes can receive targeted TV advertising and, as a result, addressable TV ad spending is projected to grow 33% in 2020 to $3.4B. The evolution of addressable consumer targeting means that television could deliver valuable business outcomes across the full marketing funnel – from brand awareness to sales activation. In evaluating ads that were highly relevant and ‘in-market’ to ads that were of low or no relevance, we found that limited interruption produced no significant difference in ad avoidance, ad liking or attitude towards the brand across ad types. Read More: www.v-net.tv