Tagged: linear

Tv Industry Eyes Hybrid Linear, On-demand Ott Services

Once used to describe pared-down cable TV packages, the skinny bundle has since been brought into the digital video sphere and can describe linear OTT services that offer customizable channel packages or a service that combines linear and on-demand content, as defined in the Digital TV Europe study. Time spent with linear OTT services grew 108% year over year, much faster than the 60% in time spent viewing other streaming services not defined as linear OTT, per Conviva. Read More: www.emarketer.com

Addressable Advertising: A Primer

Most VOD addressable inventory is already sold on an addressable basis, either via walled gardens like Roku and Amazon or via DSPs and SSPs like The Trade Desk, dataxu, SpotX and Telaria. There’s no single agreed upon method for measuring linear addressable and VOD addressable. Read More: tvrev.com

‘We are creating the future foundation’: How NBCUniversal is marrying TV spots with digital ads

NBCUniversal is looking to change that by taking the technology that decides when video ads should run on its digital properties and applying it to linear TV. The Comcast-owned media company is working with its corporate sibling FreeWheel to use the latter ad tech firm’s digital ad server to schedule the ads running on its linear TV networks. Read More: digiday.com

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets

That lack of transparency and control, as well as more favorable pricing, has spurred TV advertisers to deal directly with publishers for connected TV campaigns, which has further reinforced the connection between connected TV and linear TV. TV networks have seized on connected TV as an opportunity to ease TV advertisers into the new channel while tethering those investments to linear TV by selling their OTT inventory as an extension of traditional TV deals. Read More: digiday.com

Is the digital honeymoon over during this upfront selling season?

The list of pending upfront presentations through May includesdeep breathIFC, Discovery Networks, National Geographic Channel, Pop, Hulu, Turner, Univision and the five broadcast networks: ABC, CBS, NBC, Fox and The CW. And let’s not forget the NewFronts, the digital media world’s answer to the upfronts. Source: https://www.campaignlive.com/article/digital-honeymoon-during-upfront-selling-season/1460705