Tagged: LiveRamp

Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. Source: https://martechtoday.com/thunder-announces-first-ad-platform-using-liveramps-entire-identity-graph-for-personalization-measurement-225356

LiveRamp acquisition: Trusted data platform up for sale ahead of GDPR

With GDPR – or General Data Protection Regulation- going into effect on May 25, a company that can promise tech vendors safer data usage, or the appearance of data safety, would suddenly be highly valuable, from both a business and public-relations perspective. Source: http://www.businessinsider.com/liveramp-acquisition-data-platform-for-sale-ahead-of-gdpr-2018-5?mkt_tok=eyJpIjoiWm1Ka01USTVOR1ppTjJFeiIsInQiOiIwZjRLRkVLbFZQcG51UnZZQkpDVDRYRVdmaEFvWWsxTFhmVktyZnc2MFNaOXkrQVFPN2V0dnYzdUo1bGhVXC9wclNBMmhUa2Q0QURMNGk2cElHemwxME1cLzZNUFFKdDFXNGdTbDVyRXdTeHRPZ1ZEdHR5TlZQXC95RHZadmVPcktCciJ9