Tagged: Lucidity

Proof blockchain is not a silver bullet.

LUCIDITY, IAB TECH LAB UNCOVER ALARMING FRAUD, WASTED SPEND THROUGH BLOCKCHAIN PILOT: Dive Brief: Lucidity, a participant in the IAB Tech Lab’s Blockchain Pilot program, released what it claims are the most complete record of results to date for a blockchain-powered digital advertising solution, according to news shared with Marketing Dive. Read More: www.marketingdive.com