Tagged: marketer

Public Perception Of Advertising Hits A Record Low

The public’s perception of the value of advertising has hit a record low, according to research from thinktank Credos, leading Advertising Association president and Unilever marketer Keith Weed to launch an industry-wide initiative designed to tackle the problem. Read More: www.thedrum.com

This has always puzzled me: If brands measure and optimize to any end goal (which they most likely do), how is it not already “performance” based?

BLURRED LINES AS PERFORMANCE AND BRAND MARKETING COALESCE: In the next two to three years, brand marketing and performance marketing will move closer together as brand marketers adopt more sophisticated measurement tactics and performance marketers invest in more brand awareness campaigns to create and retain loyal users. Read More: adexchanger.com