The public’s perception of the value of advertising has hit a record low, according to research from thinktank Credos, leading Advertising Association president and Unilever marketer Keith Weed to launch an industry-wide initiative designed to tackle the problem. Read More: www.thedrum.com
This has always puzzled me: If brands measure and optimize to any end goal (which they most likely do), how is it not already “performance” based?
BLURRED LINES AS PERFORMANCE AND BRAND MARKETING COALESCE: In the next two to three years, brand marketing and performance marketing will move closer together as brand marketers adopt more sophisticated measurement tactics and performance marketers invest in more brand awareness campaigns to create and retain loyal users. Read More: adexchanger.com
The marketers look at different kinds of marketing and pricing and competition and the environment and the weather. Read More: www.emarketer.com
So how can marketers recognize ad fatigue? The major digital ad platforms are taking different measurement approaches to help marketers recognize fatigue earlier in a campaign. Source: https://www.cmswire.com/digital-marketing/how-marketers-can-recognize-the-signs-of-ad-fatigue/
Marketers who want to be proactive about avoiding the next scandal must get serious about data ownership and retention. Source: https://adexchanger.com/data-driven-thinking/data-ownership-can-help-marketers-avoid-the-next-bid-caching-debacle/