Tagged: marketer

What exactly is a “customer engagement metric”?

HOW CAN MARKETERS CHOOSE—AND TRUST—THE RIGHT CHANNEL-LEVEL ATTRIBUTION METRICS?: As marketers adopt attribution metrics that better reflect the larger company KPIs, it’s important that they not swap one simplistic metric for another, according to Lauren Fisher, eMarketer principal analyst and author of our recent attribution report series. Read More: www.emarketer.com

Public Perception Of Advertising Hits A Record Low

The public’s perception of the value of advertising has hit a record low, according to research from thinktank Credos, leading Advertising Association president and Unilever marketer Keith Weed to launch an industry-wide initiative designed to tackle the problem. Read More: www.thedrum.com