Tagged: marketer

The 11 Strangest Things That Make Product Marketing Managers Powerful

Send out feedback forms and ask your customers things like: What factors made you choose our product over a competitor’s? What were the convincing features or benefits? Why is our product better? How have we improved? How is our competition’s product better, and what can we do to capitalize on this? Naturally, this also comes down to having excellent research skills and the ability to think analytically and strategically. According to LinkedIn’s Most Promising Jobs of 2019., product marketing is one of the most promising in the US, and based on LinkedIn research, a job as a product marketing manager will come with a high salary and year-over-year growth. Read More: blog.userlane.com

What exactly is a “customer engagement metric”?

HOW CAN MARKETERS CHOOSE—AND TRUST—THE RIGHT CHANNEL-LEVEL ATTRIBUTION METRICS?: As marketers adopt attribution metrics that better reflect the larger company KPIs, it’s important that they not swap one simplistic metric for another, according to Lauren Fisher, eMarketer principal analyst and author of our recent attribution report series. Read More: www.emarketer.com