At minimum, doing an audit of the data you have, understanding-at a high level-the guidelines that are happening over in Europe, and learning how those implications can be brought to the US. The US will have data privacy laws in the future. Read More: www.emarketer.com
Other top challenges for brand marketers include big data management, building a culture of marketing effectiveness and ensuring customer trust. Source: www.marketingcharts.com
How about transforming ads into valuable content instead? After all, consumers want content not ads.
‘A WORLD WITH NO ADS’: P&G, UNILEVER’S TOP MARKETERS ENVISION DIFFERENT PATHS FORWARD: The top marketers at the world’s two largest packaged goods giants, Procter & Gamble and Unilever, shared a similar sentiment during talks at the Consumer Electronics Show on Wednesday: that digital technology has upended what their profession means, with any number of factors – including data, e-commerce and direct brand services – also making it more difficult to master. Source: www.marketingdive.com
Nielsen DAR has a partnership with Facebook, while comScore vCE partners with Kantar for their respective audience panels. Source: marketingmagazine.com.my
The respondents reported that data management was more difficult to implement than other marketing technologies like email marketing, paid search or marketing analytics. Source: www.emarketer.com