Tagged: martech

ers Love Brands

What Reasons Do Consumers Give for Loving Brands?

As it stands out, brands that can make life more comfortable, convenient and entertaining are well poised to reap the rewards of consumer love, as this was the reason cited by the largest share of the 1,000 consumers surveyed for loving certain brands. To a much lesser extent, consumers love brands because the brand makes them feel understood as a consumer/person. Read More: marketingcharts.com

s At Achieving Marketing Goals, and

Is MarTech Helping Retailers Achieve Their Marketing Goals?

Among the more than 300 US and European retail marketing technology decision-makers surveyed, only one-fifth say their organization is very effective at winning new customers and about the same proportion believe they are very effective at improving customer experience. Roughly one-third say their martech is excellent at helping them increase customer loyalty, but few say it has that level of support in helping them achieve their top goal of winning new customers. Read More: marketingcharts.com

ons' Digital Ad Revenue Growth

Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital

While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues continue to increase. The study, consisting of data from online ad revenue from 3,488 radio stations along with surveys of 1,006 radio buyers and 208 radio station managers, reports that 70% of stations are selling digital services, up from 62% last year. Read More: marketingcharts.com

ness Tactics to Retain At-Risk Customers

Customer Retention’s A Top Priority for Subscription Businesses: What Tactics Are They Using?

9 in 10 B2B and B2C subscription businesses put customer retention at a higher or equal level of priority than they do customer acquisition, per a report from Brightback. The focus on customer retention is especially true for B2B subscription businesses, where 90% say that retention is one of their top 3 priorities when it comes to subscriber growth this year, ahead of expansion, acquisition and onboarding. Read More: marketingcharts.com

Why The Information’s paywall strategy is so successful

That’s what makes The Information’s paywall success so impressive. While all these certainly play an important role in The Information’s success, I think Lessen would agree that without the outlet’s unwavering focus on providing its subscribers with the best possible content, The Information wouldn’t be regularly hailed as one of the few bright spots in a struggling industry. Read More: whatsnewinpublishing.com