Tagged: media

Revolutionising cross-media measurement

For site-served placements, which are common with streaming audio partners, Dynata worked directly with the publisher to tag and test the media and track exposure across the entire panel to verify raw impression numbers against the media server reporting. Not only did this project allow the tech brand to effectively measure the success of the campaign, but Dynata’s cross-media measurement solution allowed PHD and the leading tech brand to analyse the impact of the campaign across each of their brand metrics, and determine how various media channels contributed to the overall uplift and impact of the campaign. Read More: www.marketingweek.com

No, Digital Media Did Not Solve The Wanamaker Conundrum

Brands flocked to digital advertising with the hope of finding media nirvana. Advertisers should focus on identifying suppliers in their media chain who are either non-transparent and therefore you cannot understand the value, or those who are but provide little ROI. Lastly, there is a need to evaluate the media buying activity itself, looking into media management, optimization and measurement, to ensure that the agency or in-house team are delivering effectively against your specific business needs. Read More: www.mediapost.com

Amazon Ad Revenues US, 2017-2021 185.8% $19.22 $15.01 122.6% $11.33 $7.41 32.5% 28.0% $3.33 53.0% 2020 2017 2018 2019 2021 

Retailers Look to Media In-Housing to Bolster Audience Reach

As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com

Mix your media: data to support integrated media to increase trust.

CONSUMER TRUST IN BRAND MESSAGE GROWS WITH INCREASED EXPOSURE: In what will likely be good news for those selling ad space, the research did find that if consumers are exposed to a brand’s message across a number of channels, the trust in the message strengthens. For respondents who engaged with a message on just one channel, only 32% had a strong message trust with 34% had a weak message trust. Read More: www.marketingcharts.com

Optimizing media to a buisness outcome ROI, goal will eliminate fraud.

TO TAKE ON BIG FIGHTS LIKE AD FRAUD, MARKETERS NEED TO SMARTEN UP: Greater internal knowledge and expertise of ad fraud would lead to better and more informed choices in ad tech and vendor selection. Marketers should be leading the charge toward building a safer media supply chain, and that includes reducing ad fraud to as close to zero as humanly possible. Read More: www.mediapost.com