Tagged: media

Ad Fraud and Responding to Media Quality Challenges

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Recognizing the threat that ad fraud and media quality issues pose, agencies and publishers are putting tactics in place to minimize the media quality challenges they’ll face this year. While media quality and ad fraud are challenges for digital media professionals this year, another one of the top challenges that 44% of respondents expect to face is data privacy legislation. Read More: marketingcharts.com

Marketers' Campaign Priorities

What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?

Examining paid media effectiveness, Nielsen’s survey found that search was perceived to be the most effective paid digital channel. Budgets may be following perceptions rather than reality: even though marketers are not very confident that they know how to measure ROI for many digital channels, most still expect to see their budget increase for the media they believe to be effective. Read More: www.marketingcharts.com

n Advertising/Marketing Success

Media Touted As A Leading Factor in Marketing and Advertising Success

Marketers and agencies involved in media brand selection have reported another good year, with the majority saying the marketing or advertising they have done for their company or their clients this past year was somewhat or very successful. The survey asked respondents to rank the following factors in terms of their contribution to marketing and advertising success in 2019: media; creative; technology; and staff. Read More: www.marketingcharts.com

Top Earned Media Types for Direct Brands

How Are D2C Brands Reaching Customers?

As it turns out, D2C brands are using media across the board to gain the attention of customers. D2C brands rely heavily on earned media, with a full 90% saying that they currently or in the past have relied only on earned media – and another 95% saying they believe earned media is a significant contributor. Read More: www.marketingcharts.com