Despite the enthusiasm surrounding social media’s impact, only 1 in 5 now have a stand-alone social media plan in place, while a third have no written plan at all. Read More: www.marketingcharts.com
The confusion around measurement makes the entire OTT ecosystem a giant puzzle for marketers, and the fear is that the end result will be to drive them away from OTT. That’s unfortunate because with over $15 billion being spent on original programming, there are going to be a whole lot of people watching. Read More: www.forbes.com
Ad Agency / AdTech / Buyers & Sellers
by Keith Pieper · Published 01/17/2019 · Last modified 02/11/2019
The world’s largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor Nelson Peltz continues to push the company to cut costs and improve profit margins. Source: www.adweek.com
Drive Time Metrics, Inc. announces the issuance of US Patent No. 10165070, relating to the collection, measurement and analysis of in-vehicle media usage data. Source: aithority.com
AdTech / Buyers & Sellers / Metrics / Programmatic & RTB
by Keith Pieper · Published 11/28/2018 · Last modified 02/11/2019
As more ad formats are available via programmatic trading, including mobile, video and audio, marketers should be pushing publishers to offer more transparency in programmatic ad buys and higher-quality inventory. Source: www.marketingdive.com