Metrics & Studies
mParticle’s data unification sounds great, but seems contrary to regulation, 1st party data trends.
I love to see break-through innovation like this.
Fantastic free templates to spice up your Google Slides.
Directly (cash) or indirectly (advertising), content needs to be paid for.
Marketer & Advertiser
How about transforming ads into valuable content instead? After all, consumers want content not ads.
B2B / MarTech / Social
Isn’t this just an extension of the affiliate program, where affiliates are hand-picked by Amazon because they are “influential”?
Will ‘tv advertising’ as we know it go the way of newspapers as younger audiences mature? Or will the ‘small screen’ still be the preferred content interface for consumer households?
Ad Agency / MarTech / Search & SEO
“Programmatic isn’t the only practice trending towards in-housing. It seems that any marketing function that can benefit from focused “insider access” at a company may find value in walking away from the smoke and mirrors agency.”