Tagged: media

Why Ott Desperately Needs A Measurement Standard Everyone Can Agree On

The confusion around measurement makes the entire OTT ecosystem a giant puzzle for marketers, and the fear is that the end result will be to drive them away from OTT. That’s unfortunate because with over $15 billion being spent on original programming, there are going to be a whole lot of people watching. Read More: www.forbes.com

P&G Debuts New Media Model, Taking More Work In-House to Give Brands ‘Flexibility’

The world’s largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor Nelson Peltz continues to push the company to cut costs and improve profit margins. Source: www.adweek.com