Tagged: metric

Kill the Click! But replace with what?

MRC MAY DEPRECATE THE CLICK AS AN AD METRIC, PART OF SHIFT TO OUTCOME-BASED MEASUREMENT: While it’s unlikely the MRC would actually void it as an ad metric altogether, Ivie said clicks likely would simply become irrelevant as the industry shifts its focus on better metrics. Either way, Ivie said the MRC is overdue to update its click metric standards, and that it’s possible it will just let them grow dormant rather than giving them new meaning. Read More: www.mediapost.com

What exactly is a “customer engagement metric”?

HOW CAN MARKETERS CHOOSE—AND TRUST—THE RIGHT CHANNEL-LEVEL ATTRIBUTION METRICS?: As marketers adopt attribution metrics that better reflect the larger company KPIs, it’s important that they not swap one simplistic metric for another, according to Lauren Fisher, eMarketer principal analyst and author of our recent attribution report series. Read More: www.emarketer.com

Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels

The Button Clicks metric shows the number of times people clicked the call-to-action button on your ad. Button Clicks is redundant because these clicks are also either reflected in the Link Clicks metric or other distinct metrics like the Event Responses metric and the Offers Saved metric. Source: marketingland.com/facebook-removing-20-outdated-redundant-ad-metrics-adding-methodology-labels-234977