Tagged: metrics

The Dicey World Of Digital Metrics

March 29, 2018: Global Viewability: Video Improves, Display Lags: Around the world, reported average ad viewability from MRC-accredited companies for video stands at 60% while display is just under 50%. March 27, 2018: Facebook And The Trust Gap: Fewer than half of American respondents to a Reuters/Ipsos survey trust Facebook to comply with privacy laws, a sign that the social network has much work to do to maintain trust. Source: https://radioink.com/2018/04/01/the-dicey-world-of-digital-metrics/