Tagged: million

In Quest for Profitability, Pay TV Continues to Lose Users

In 2018, there were 170.7 million subscription OTT viewers, which grew 6.9% to 182.5 million this year. Last year, there were 36 million non-pay TV households in the US, which will increase to 40.2 million this year, reaching 44.3 million in 2020. Read More: www.emarketer.com

Amazon acquires Sizmek advertising technology

Amazon has made the move to officially acquire Sizmek’s Ad Server, the bankrupt ad technology company in an effort to cement its advertising options and compete more effectively against Google and Facebook. For the time being, both the Sizmek Ad Server and Dynamic Creative Optimisation will continue to be operated independently from Amazon Advertising. Read More: www.businessofapps.com