Tagged: NBCUniversal

‘We are creating the future foundation’: How NBCUniversal is marrying TV spots with digital ads

NBCUniversal is looking to change that by taking the technology that decides when video ads should run on its digital properties and applying it to linear TV. The Comcast-owned media company is working with its corporate sibling FreeWheel to use the latter ad tech firm’s digital ad server to schedule the ads running on its linear TV networks. Read More: digiday.com