Nielsen Releases ‘Bird Box’ Ratings As SVOD Measurement Comes Into Focus
Jumpshot’s panel is smaller and more limited than Nielsen’s SVOD ratings, and neither will overlap exactly with Netflix’s internal results. Source: adexchanger.com
Jumpshot’s panel is smaller and more limited than Nielsen’s SVOD ratings, and neither will overlap exactly with Netflix’s internal results. Source: adexchanger.com
Nielsen DAR has a partnership with Facebook, while comScore vCE partners with Kantar for their respective audience panels. Source: marketingmagazine.com.my
After circling one another for years, the rivalry between Comscore and Nielsen to become the industry’s chosen cross-platform measurement provider has heated up. Source: digiday.com
Nielsen executives are concerned, the person said, that CBS not having a Nielsen deal could destabilize the rest of the marketplace for TV advertising. Source: variety.com
CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. Source: variety.com
The media measurement giants Nielsen and Comscore have hired big shots from the digital agency and marketing worlds to help them restore the business’ credibility and solve the messy TV measurement problem. Source: www.businessinsider.com
The report looked at changes in the number of total open store counts between 2007 and 2017 across various categories. Source: www.marketingcharts.com