Nielsen Releases ‘Bird Box’ Ratings As SVOD Measurement Comes Into Focus
Jumpshot’s panel is smaller and more limited than Nielsen’s SVOD ratings, and neither will overlap exactly with Netflix’s internal results. Source: adexchanger.com
Tagged: Nielsen
Group M puts Nielsen’s and comScore’s ratings to the test
Nielsen DAR has a partnership with Facebook, while comScore vCE partners with Kantar for their respective audience panels. Source: marketingmagazine.com.my
Comscore and Nielsen are racing to become the one true cross-platform measurement provider
After circling one another for years, the rivalry between Comscore and Nielsen to become the industry’s chosen cross-platform measurement provider has heated up. Source: digiday.com
CBS, Nielsen Fail to Strike New Deal As Contract Lapses
Nielsen executives are concerned, the person said, that CBS not having a Nielsen deal could destabilize the rest of the marketplace for TV advertising. Source: variety.com
CBS Weighs Dropping Nielsen for Measurement of TV Audiences
CBS is considering ending its longstanding contract with TV ratings provider Nielsen as it looks for new ways to measure audiences in the multiplatform universe. Source: variety.com
Comscore and Nielsen bet on digital marketing talent to win over networks, agencies
The media measurement giants Nielsen and Comscore have hired big shots from the digital agency and marketing worlds to help them restore the business’ credibility and solve the messy TV measurement problem. Source: www.businessinsider.com
The Retail Apocalypse: Which Store Categories Have Been Hit the Hardest?
The report looked at changes in the number of total open store counts between 2007 and 2017 across various categories. Source: www.marketingcharts.com