Tagged: opt-in

Data Shows Email Capture Pop-ups Convert, But At What Cost?

Close to 1 in 50 people on average still end up entering in their email address when prompted by a pop-up, according to a report from Sumo, which based on data from the more than 3.2 billion people who have seen their email capture tools. Read More: www.marketingcharts.com

Rutledge: Hill Needs To Require Opt- in for Web Info Sharing

In pushing back on an opt-in regime for ISPs alone, NCTA-The Internet & Television Association did point out the larger impact on the Web, arguing that data collection and sharing with third parties could threaten the ad-supported model that allows so much internet content to be free. Source: https://www.multichannel.com/news/rutledge-hill-needs-to-require-opt-in-for-web-info-sharing