Tagged: OTT

Pay-TV Viewers Account For Half of OTT Viewing Hours

That being said, these figures should be taken with a grain of salt considering that cord-cutters seem to be getting more of a viewing fix from OTT – while this group only makes up a 19% share of total OTT households, they account for a 32% share of OTT viewing hours. It does look as though viewers are starting to spend more time watching OTT content than content on their DVR. In December 2018, OTT total viewing hours narrowly beat out DVR. By the end of Q1 2019, this gap widened as OTT hours grew to 5.5 million, while DVR hours remained largely unchanged. Read More: www.marketingcharts.com

Tv Industry Eyes Hybrid Linear, On-demand Ott Services

Once used to describe pared-down cable TV packages, the skinny bundle has since been brought into the digital video sphere and can describe linear OTT services that offer customizable channel packages or a service that combines linear and on-demand content, as defined in the Digital TV Europe study. Time spent with linear OTT services grew 108% year over year, much faster than the 60% in time spent viewing other streaming services not defined as linear OTT, per Conviva. Read More: www.emarketer.com