Tagged: PebblePost

gagement Rates

Carousel Posts Show Strong Engagement Rates on Instagram

Since the release of the carousel feature, brands’ adoption of this post type has increased significantly – in 2017, just 3-4% of Instagram content consisted of carousel posts, whereas in July 2020 that percentage has risen to 19.4%. Not only that, but carousel posts’ share of total posts in May 2017 surpassed that of videos, with images’ dominance receding a little from 70.8% in 2019 to 67.8% in 2020. It’s no wonder that brands are using carousel posts more and more: engagement rates identified in the study posit the carousel post as the most engaging post type, above image and video. Read More: marketingcharts.com

‘Unique content, lists get the most backlinks’

WHICH TYPES OF CONTENT GAIN THE MOST BACKLINKS?: We focused on nine popular types of content and found the total number of backlinks different posts received. It’s harder to attract backlinks to news posts because the content isn’t evergreen-the topic won’t be relevant a year from now. Read More: spyfu.com

Instagram hashtags: caption or first comment?

An overwhelming majority of posts include hashtags in the caption: 93.8% vs 6.2%.Brands use fewer hashtags when placing them in the comments, and more hashtags when using them in the caption. The engagement rate per post is higher when posts add shown hashtags in the first comment or insert hidden hashtags in the caption. Read More: blog.quuu.co

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail®

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company’s leadership position NEW YORK, Aug. 24, 2018 – PebblePost, the creator of Programmatic Direct Mail®, today announced it has secured a $25 Million Series C round, led by Advance Venture Partners. Source: www.einnews.com