Tagged: People

Directly (cash) or indirectly (advertising), content needs to be paid for.

PUBLISHERS WILL FACE A BACKLASH FROM CONSUMERS WITH PAYWALLS: Publishers won’t be able to count on Trump forever Interest in President Donald Trump fueled record subscription signups for numerous news outlets in the first few months after the 2016 presidential election, but the so-called Trump bump didn’t last. Source: www.businessinsider.com

Ad execs are deeply skeptical that TV measurement will ever catch up to digital

As more people watch TV shows on digital screens, on their own schedules and with varying ad loads, tracking just how many people see those shows only gets harder. Source: https://www.businessinsider.com/as-comscore-and-nielsen-duke-it-out-ad-executives-have-major-doubts-whether-tv-measurement-will-ever-catch-up-to-digital-putting-billions-at-risk-2018-8

‘Data is a fingerprint’: why you aren’t as anonymous as you think online

Montjoye and others have shown time and time again that it’s simply not possible to anonymise unit record level data – data relating to individuals – no matter how stripped down that data is. Source: https://www.theguardian.com/world/2018/jul/13/anonymous-browsing-data-medical-records-identity-privacy