Tagged: percent

Carbon emissions dropped 17 percent globally amid coronavirus

At the height of coronavirus confinements in early April, daily carbon dioxide emissions around the world decreased by roughly 18.7 million tons compared to average daily emissions last year, falling to levels that were last observed in 2006, according to the new study, published in the journal Nature Climate Change. Emissions from air travel, which experienced a staggering 75 percent drop in daily activity in early April, fell by 60 percent. Read More: nbcnews.com

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Brand

A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. TAG and BSI have partnered on several other research projects around brand safety topics, including white papers on defining brand safety and related execution challenges, based on extensive interviews with brand safety executives in the digital advertising industry. Read More: aithority.com

Study Finds US Consumers Balance Support For Publications And Desire To Block Ads

Many US consumers understand that free online publications are supported by advertising and would consider filtering rather than completely block ads, according to a new study by YouGov and Eyeo. Just because some consumers are willing to turn off ad blockers to enjoy your site doesn’t give you permission to do it for them, the study found. Read More: www.alistdaily.com

The solution to ad blocking is about embracing consumer needs: ads need to be valuable, like content, and not assume consumers want their data collected.

AD BLOCKING IS STILL A ‘SUBSTANTIAL THREAT TO PUBLISHER REVENUE STREAMS’: Despite the industry’s best efforts – last week, the Coalition for Better Ads announced last week it will adopt ad standards globally, and Google Chrome’s ad filter will be expanding globally July 9 – collectively millions in annual revenue is still being lost by U.K. publishers as a result of ad blocking, according to research from the Association of Online Publishers, which counts members including Condé Nast, ESI Media, Global, the Guardian and The Telegraph. Source: digiday.com

‘A daily, hourly fight’: Digital ad fraud is worse than ever

OTT ad fraud is on the riseAd tech vendors are hungrily circling the rise of over-the-top video distribution and all the opportunities it promises, namely: video ad stacks are thin on the ground and the Facebook-Google duopoly hasn’t swallowed the majority of the video ad market as they have for display. Source: digiday.com

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

Integral Ad Science released a media quality report for the first half of the year this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Source: martechtoday.com/ias-media-quality-report-paints-a-slightly-more-optimistic-picture-for-programmatic-ad-buyers-225393

Mirriad Releases Study Pointing to Concerns Over Ad Fatigue and Revenue Loss in TV Advertising

PRNewswire-PRWeb/ – Video technology company Mirriad today released new research from a survey that polled over 200 executives across entertainment and digital media about growing trend of ad reduction trend the TV advertising industry. Source: markets.businessinsider.com/news/stocks/mirriad-releases-study-pointing-to-concerns-over-ad-fatigue-and-revenue-loss-in-tv-advertising-1027566909