Tagged: performance

This has always puzzled me: If brands measure and optimize to any end goal (which they most likely do), how is it not already “performance” based?

BLURRED LINES AS PERFORMANCE AND BRAND MARKETING COALESCE: In the next two to three years, brand marketing and performance marketing will move closer together as brand marketers adopt more sophisticated measurement tactics and performance marketers invest in more brand awareness campaigns to create and retain loyal users. Read More: adexchanger.com

Creative measurement is stuck in the 90s: Why advertisers must evolve their metrics

To bring creative analytics into the twenty-first century, advertisers must stop relying on methods from the 1990s and update their measurement approach, replacing outdated metrics and models with smarter, data-driven analysis of creative performance. Source: https://www.fourthsource.com/search-marketing/creative-measurement-is-stuck-in-the-90s-why-advertisers-must-evolve-their-metrics-23310