Tagged: personal

Poll: 69.4% of Americans wanted privacy regulation

And that was in 1999. Not much has changed in 20 years. Back then, having a privacy policy was the rage (or lack of one caused rage). The enclosed MBInteractive poll received over 9,000 responses to the privacy survey. An overwhelmingly majority (92.6%) wanted the option to give permission to third parties before sharing data. But not many Americans were interested in a service to manage and exchange that data (39.7%). Has the time for privacy in the U.S. finally come?

‘Consent is unworkable’ for programmatic ads in the era of GDPR

With a few exceptions, he pointed out, GDPR specifies that publishers and advertisers need to get consent from each user to employ their personal data to target ads. According to GDPR, Legitimate Interest allows for personal data processing if it is a benefit to the processing company, such as anti-fraud efforts or if the user is already a client, but it cannot conflict with users’ personal data rights. GDPR compliance for ads based on personal data is all about user consent, he says, but consent isn’t a solution. Source: https://martechtoday.com/consent-unworkable-programmatic-ads-era-gdpr-209358