Tagged: personal

‘Consent is unworkable’ for programmatic ads in the era of GDPR

With a few exceptions, he pointed out, GDPR specifies that publishers and advertisers need to get consent from each user to employ their personal data to target ads. According to GDPR, Legitimate Interest allows for personal data processing if it is a benefit to the processing company, such as anti-fraud efforts or if the user is already a client, but it cannot conflict with users’ personal data rights. GDPR compliance for ads based on personal data is all about user consent, he says, but consent isn’t a solution. Source: https://martechtoday.com/consent-unworkable-programmatic-ads-era-gdpr-209358