Placed, Inc., an industry standard in attributing ad exposures to store visits, introduced TV measurement as a part of Placed Attribution. Source: https://www.qsrmagazine.com/news/placed-reveals-how-tv-can-affect-store-visits
Location attribution and measurement platform Placed is continuing its work to connect store visits beyond mobile ads to TV in a partnership with audience analytics providers Inscape and Kantar. Source: http://www.geomarketing.com/placed-expands-store-visit-attribution-to-tv-offers-free-preview-to-across-hundreds-of-brands-networks