Tagged: Platform

Google quiet on ACCC browser monopoly concerns

The ACCC wants to put an end to the monopoly Google has in the search engine market down under, asking the tech giant in its Digital Platforms Inquiry: Final Report [PDF] to offer consumers a choice of which platform they use to search, just like it’s required to in Europe. Of particular concern to the ACCC is a lack of transparency in online advertising markets, saying it is unclear how Google and Facebook rank and display advertisements and the extent to which each platform places self-preference on their own platforms or businesses in which they have interests. Read More: www.zdnet.com

Ott Ad Inventory: 18% Is Fraudulent

While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com

Amazon’s DSP jumps ahead of Google’s as most-used by advertisers, study says

Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/