Amazon is now the third largest digital ad platform in the U.S. and many agencies plan to increase their Amazon spending. Roughly 65% of respondents said they were seeking advertising alternatives to Google, Facebook and Amazon. Read More: marketingland.com
While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com
IN THE WAKE OF SCANDALS, PLATFORMS ARE POLICING AUDIENCE SEGMENTATION: Foursquare launched audience segmentation in its self-serve platform on Jan. 22. Read More: digiday.com
Marketer & Advertiser / MarTech / Metrics
by kpieper · Published 11/06/2018 · Last modified 04/21/2019
Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/
Social media giant Snapchat has opened up a private marketplace for advertisers that will allow publishers on the platform to sell commercials directly to brands. Source: http://www.sportspromedia.com/news/snapchat-launches-ad-marketplace-discover-shows