AdTech / Marketer & Advertiser / Metrics
by kpieper · Published 11/06/2018 · Last modified 02/11/2019
Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/
Social media giant Snapchat has opened up a private marketplace for advertisers that will allow publishers on the platform to sell commercials directly to brands. Source: http://www.sportspromedia.com/news/snapchat-launches-ad-marketplace-discover-shows
The advertisers who pay, for example, $100 for 1000 ad impressions don’t really know how this money is distributed, which part of the budget is received by the publisher and what is taken by the ad platform and other intermediaries. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/7-Deadly-Sins-of-Ad-Tech-Companies-in-The-Post-Programmatic-Era-126597.htm
Blockchain could become the catalyst that tackles ad-fraud, revolutionalizing digital advertising for broadcasters. Source: https://www.forbes.com/sites/ginaclarke/2018/07/18/why-blockchain-could-be-the-downfall-of-youtube-advertising/
AdTech / Marketer & Advertiser / Metrics
by kpieper · Published 06/22/2018 · Last modified 02/11/2019
The optimal programmatic media buying strategy requires multiple partners, shows results of a study released today by advertising technology provider Visto. Source: http://www.adotas.com/2018/06/best-programmatic-roi-requires-multi-platform-strategy-shows-visto-study/