Although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report by Social Media Examiner say they are regularly using Facebook ads. 55% of marketers say they plan to increase their use of Facebook ads in the near future, and 55% intend to increase their efforts on Instagram ads. Read More: marketingcharts.com
Digiday surveyed 136 publishers about their use of digital platforms. Publisher satisfaction falls to around 20% for the other platforms we surveyed. Read More: digiday.com
WHICH SOCIAL MEDIA PLATFORM GENERATES THE MOST RETURN VISITORS TO ONLINE MEDIA SITES?: Changes to Facebook’s algorithms have not endeared the social media platform in the eyes of publishers, with many experiencing a decrease in referral traffic from the platform after the changes that occurred in 2018. While Instagram has made headway in becoming one of the top social media platforms for marketers, especially those who are targeting teens, it generates little return traffic with only an average of 5% of referred visitors returning to the same site in the same month. Read More: www.marketingcharts.com
The ACCC wants to put an end to the monopoly Google has in the search engine market down under, asking the tech giant in its Digital Platforms Inquiry: Final Report [PDF] to offer consumers a choice of which platform they use to search, just like it’s required to in Europe. Of particular concern to the ACCC is a lack of transparency in online advertising markets, saying it is unclear how Google and Facebook rank and display advertisements and the extent to which each platform places self-preference on their own platforms or businesses in which they have interests. Read More: www.zdnet.com
Amazon is now the third largest digital ad platform in the U.S. and many agencies plan to increase their Amazon spending. Roughly 65% of respondents said they were seeking advertising alternatives to Google, Facebook and Amazon. Read More: marketingland.com
While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com
IN THE WAKE OF SCANDALS, PLATFORMS ARE POLICING AUDIENCE SEGMENTATION: Foursquare launched audience segmentation in its self-serve platform on Jan. 22. Read More: digiday.com
Marketer & Advertiser / MarTech / Metrics
by kpieper · Published 11/06/2018 · Last modified 04/21/2019
Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/
Social media giant Snapchat has opened up a private marketplace for advertisers that will allow publishers on the platform to sell commercials directly to brands. Source: www.sportspromedia.com/news/snapchat-launches-ad-marketplace-discover-shows
The advertisers who pay, for example, $100 for 1000 ad impressions don’t really know how this money is distributed, which part of the budget is received by the publisher and what is taken by the ad platform and other intermediaries. Source: www.econtentmag.com/Articles/Editorial/Industry-Insights/7-Deadly-Sins-of-Ad-Tech-Companies-in-The-Post-Programmatic-Era-126597.htm