Tagged: Platform

Ott Ad Inventory: 18% Is Fraudulent

While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com

Amazon’s DSP jumps ahead of Google’s as most-used by advertisers, study says

Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/

7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era

The advertisers who pay, for example, $100 for 1000 ad impressions don’t really know how this money is distributed, which part of the budget is received by the publisher and what is taken by the ad platform and other intermediaries. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/7-Deadly-Sins-of-Ad-Tech-Companies-in-The-Post-Programmatic-Era-126597.htm