Tagged: Platform

fic to Online Media Sites:

Small but mighty: Twitter drives media’s most return visitors

WHICH SOCIAL MEDIA PLATFORM GENERATES THE MOST RETURN VISITORS TO ONLINE MEDIA SITES?: Changes to Facebook’s algorithms have not endeared the social media platform in the eyes of publishers, with many experiencing a decrease in referral traffic from the platform after the changes that occurred in 2018. While Instagram has made headway in becoming one of the top social media platforms for marketers, especially those who are targeting teens, it generates little return traffic with only an average of 5% of referred visitors returning to the same site in the same month. Read More: www.marketingcharts.com

Ott Ad Inventory: 18% Is Fraudulent

While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ad rates. Read More: www.mediapost.com

Amazon’s DSP jumps ahead of Google’s as most-used by advertisers, study says

Google announced plans to sunset the DoubleClick branding under a new umbrella called the Google Marketing Platform in June; Amazon similarly folded AAP into a streamlined service called Amazon Advertising in September. Source: https://www.marketingdive.com/news/amazons-dsp-jumps-ahead-of-googles-as-most-used-by-advertisers-study-say/541464/