Small but mighty: Twitter drives media’s most return visitors
WHICH SOCIAL MEDIA PLATFORM GENERATES THE MOST RETURN VISITORS TO ONLINE MEDIA SITES?: Changes to Facebook’s algorithms have not endeared the social media platform in the eyes of publishers, with many experiencing a decrease in referral traffic from the platform after the changes that occurred in 2018. While Instagram has made headway in becoming one of the top social media platforms for marketers, especially those who are targeting teens, it generates little return traffic with only an average of 5% of referred visitors returning to the same site in the same month. Read More: www.marketingcharts.com