Tagged: Platform

7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era

The advertisers who pay, for example, $100 for 1000 ad impressions don’t really know how this money is distributed, which part of the budget is received by the publisher and what is taken by the ad platform and other intermediaries. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/7-Deadly-Sins-of-Ad-Tech-Companies-in-The-Post-Programmatic-Era-126597.htm

Teens are abandoning Facebook in dramatic numbers, study finds

Black teens are more likely than white teens to identify Facebook as their go-to platform, while white teens are more likely to identify Snapchat as their most-used platform compared with Hispanic or black teens. Source: https://www.theguardian.com/technology/2018/jun/01/facebook-teens-leaving-instagram-snapchat-study-user-numbers

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power

While marketers may look at this data and marvel at the opportunities presented by these platforms to influence online behavior, in the context of online privacy concerns people seem to feel that the platforms have too much power to influence their behavior. Source: https://www.marketingcharts.com/customer-centric/privacy-and-security-83563