TV body Barb outlines hurdles Facebook & Google need to overcome to win accreditation
The UK’s television ratings body, Barb, has published the results of a consultation into whether it should start measuring online video services like Facebook and YouTube – and they show those platforms still have some way to go to win its approval. Source: http://www.thedrum.com/news/2018/04/08/tv-body-barb-outlines-hurdles-facebook-google-need-overcome-win-accreditation