The UK’s television ratings body, Barb, has published the results of a consultation into whether it should start measuring online video services like Facebook and YouTube – and they show those platforms still have some way to go to win its approval. Source: http://www.thedrum.com/news/2018/04/08/tv-body-barb-outlines-hurdles-facebook-google-need-overcome-win-accreditation
Digital platforms usually – though not always – perform better than TV at lower spend because the marginal cost of advertising on TV is higher at lower spend. Source: https://adexchanger.com/tv-and-video/when-should-brands-choose-tv-advertising/
AdTech / Buyers & Sellers / Measurement
by kpieper · Published 04/05/2018 · Last modified 02/11/2019
3MS now has moved to the next stage of our work, establishing cross-media audience measurement standards; later phases of our project will be devoted to standardizing measures related to the value of advertising. Source: https://adexchanger.com/data-driven-thinking/speaking-the-same-language-on-cross-media-audience-measurement-standards/
Digital advertisers are also investing in wearable device ad programs. Source: https://www.forbes.com/sites/steveolenski/2018/02/09/digital-advertisers-look-to-new-game-changing-platforms/