Tagged:  podcast

News podcasts grow by 32% as daily news shows become increasingly popular, reports Reuters

Talk and interview shows are the most popular sub-genre within news, along with one-off narrative series, but daily news has become an increasingly important focus. Some of the most popular news podcasts in the United States – such as The Daily from the New York Times – are attracting audiences of millions while others are struggling in an increasingly competitive market. Read More: whatsnewinpublishing.com

Channel

Here’s How Global Marketing Leaders’ Budgets Are Trending Across Channels

As budgets for digital channels are widely expected to increase, how are marketers measuring their efforts? Nearly all of the respondents say they are measuring ROI for their marketing activities. About the Data: Report findings are based on a global survey of 488 senior marketing leaders at advertisers, agencies and media companies. Read More: www.marketingcharts.com

Five Points About Podcast Advertising

While about half of podcast ads are baked-in ads, dynamically inserted ads are gaining in popularity. In just one year, dynamically inserted ads’ share of the total has increased by 17%. Host-read ads remain the ad type of choice, representing 63.3% of podcast ads in 2018. Read More: www.marketingcharts.com