Tagged: political

Google, Facebook, and Twitter Release Data on Political Ads

The very top spenders during the study period on Facebook were Facebook itself and its own Instagram – Facebook to publicize its responses to Russian election hacking and Instagram to spread a get-out-the-vote message. Source: https://markets.businessinsider.com/news/stocks/google-facebook-and-twitter-release-data-on-political-ads-more-or-less-1027614781

Connected TV Options For Political Advertisers

The rise of connected TV or OTT advertising is a new phenomenon for political advertising, as this was nascent during the 2016 elections. Source: https://www.mediapost.com/publications/article/321234/connected-tv-options-for-political-advertisers.html

DAA Launches Political Advertising Initiative

Today, the Digital Advertising Alliance launched a new initiative to increase transparency and accountability around digital political advertisements. Source: http://www.mondaq.com/unitedstates/x/704004/advertising marketing branding/DAA Launches Political Advertising Initiative