Tagged: price

Ads.txt And The Future Of Data Pricing

What if data was sold via the traditional offline or analytic model of data licensing? Adobe is one of the few exchanges that already offers licensing of digital data within its DMP. Another option that may become popular is the cost-of-media model made famous by The Data Alliance within The Trade Desk. Source: https://adexchanger.com/data-driven-thinking/ads-txt-and-the-future-of-data-pricing/?mkt_tok=eyJpIjoiTVRNNFl6VXhZMlZsT1dJMyIsInQiOiJjVmd0WGdjK29mY2RQQ0JOV3pBWTdKSWt5OWZIelBWM2o0SDZTNGRvRGZoZXozaXlZVkhCTkdSYktGbDRKUlRNemRNQ0NPMEVTQnJMcVFPZ0ZLWEE3MVhwVmFIUHlMcExnMmpVSitBaCtmTSswUHd0RFwvdjZ2Z1U5VThJS0F2UnAifQ==

Winners And Losers In First-Price Auctions

Publishers get a fair price, based on their ability to meet the performance goals of the client, closing the gap between winners and losers once and for all. Source: https://www.mediapost.com/publications/article/314329/winners-and-losers-in-first-price-auctions.html

Get Out Your Checkbooks: The Price Of Mobile Ads Will Surge More Than 45% In 2018

Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile prices will increase incrementally, just under 4% month over month throughout the coming year, including for mobile display and mobile video ads served in-app and via mobile browsers. The ability to target more precisely based on cross-device identity could also nudge mobile inventory prices higher, especially as connected TVs enter the device mix, attracting CPG marketers and others looking to do more with attribution. Source: https://adexchanger.com/mobile/get-checkbooks-price-mobile-ads-will-surge-45-2018/